Monday, September 28, 2009

Got Plagiarism?

A little part of my faith in humanity dies every time I see a new bastardization of the "Got Milk?" campaign. Apparently the Milk people were unable to trademark the slogan "Got __?" (since it's basically a question every company needs answered). This legal snafu has resulted in countless dumb billboards (and buttons, bumper stickers, etc.) including "Got Insurance?"(okay) or "Got Tires?" (come on now) or, I shit you not, "Got God?" (STOP). I guess Jesus knows a good deal on a free slogan when he sees one. Even the most absurdly lame rip-offs, however, have not prepared me for what I recently saw in the aisles of Costco. Behold:

This is real. This is fucking real. Someone suggested putting this slogan on a box of...I don't know, neck cream?...and some other EXECUTIVE thought that was a good idea and went with it. Then some wholesale buyer for Costco AGREED and bought like ten million large boxes of them. "Got Turkey Neck?" That's what this says, just to be clear. I wanted to make sure that we were looking at the same thing. Cool.

I am delighted to find out that I can still be surprised by the world. And by "the world," I mean Costco.

I am Ledgin.